Demon Internet has strengthened its dial-up service with new features in a bid to ward off competition from the new crop of Internet service providers.
The UK?s biggest ISP, which was bought by Scottish Telecom in May, hopes that by adding value to its #10 a month Dial-up Service (SDU), users will not be tempted to join up with Tesco or Nationwide when they become ISPs (see Newswire 15 July).
Ade Brownlow, product marketing manager at Demon, was blasi about how this increased competition in the consumer market will affect Demon. ?The question is, whose backbone are they using? They are just virtual ISPs, just a brand name,? he said.
Many potential Internet users will not be aware of, or care about, the technology behind the Web and so might well prefer to use a high street name. Brownlow admits that that new users may be initially attracted to using their local supermarket for Internet access but is convinced that Demon will pick up customers as they start to want more from the Web.
Demon has introduced a fax-to-email service for the growing number of small business using its SDU. Dfax lets users without a fax machine or second phone line receive faxes in an specially set up email box. Dfax is available for a on-off connection fee of #19.99 plus VAT.
Demon found that consumers believe the Web is just too big to explore. So, to help them gather information, the company now offers a three-month free trial to BT owned content site Lineone. Demon Internet subscribers can continue to use Lineone at a discounted rate of #3.20 per month.
Demon has introduced dedicated games servers in response to the overwhelming amount of customers who want to play games over the Internet, but were put off by having to go via US servers. The company is also in discussion with other major games companies to provide more of these servers.
For customers wanting to add complex features to their own Web sites, Demon has also expanded the free Web space from 5Mbytes to 15Mbytes.
Demon is not just concentrating on the consumer and small business market however. ?We are building products for the corporate market,? said Brownlow, but he would not divulge details.
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