The European operation of catalogue reseller Micro Warehouse will make a whopping $4 million loss in its third quarter to 30 September.
Chip Lacy, chief executive of Micro Warehouse, said performance at the start of the quarter, in July, were satisfactory but "sales in August were below our expectations in what is historically the slowest month of the year and this trend has continued into September. This resulted in a greater than anticipated loss in Europe for August."
Sources said the European arm is more reliant than the US parent on its Apple sales business, Mac Warehouse, and may have suffered as a result.
The company made no further comment on the projected figures.
In July, Micro Warehouse bought Online Interactive, a loss making electronic software reseller, for $14.5 million. The purchase will not be profitable until next year but Micro Warehouse plans to launch it in Europe in the next three months. The acquisition was Lacy?s first major deal at the company since his move from Ingram Micro.
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