Compaq is restructuring its workstation business, shifting responsibility from the Enterprise Computing Group and into PC Products, and splitting all workstation development work into separate Intel and Alpha groups.
Nicky Spiers, Compaq Workstation Business Manager for UK and Ireland, denied that Dell?s high-volume direct sales model and fast-growing market share is forcing traditional vendors to commoditise traditionally higher priced workstations, lumping them in with commoditised PC systems.
She said: ?Our rationale was to put all client products in one place in the organisation and to leverage economies of scale where possible through common design and components.?
Spiers added: ?We will strive to offer best price-performance... what we?ll see is more commoditised workstations at the low-end and sophisticated functionality at the high-end.?
The workstations division will still appear as one discrete division in terms of customer facing functions like sales, marketing and managing the business, said Spiers, ?but the development of Intel and Alpha workstations is being handed back to the experts.?
John Thompson is appointed vice president and general manager of workstations. He worked in Compaq?s Enterprise Group (EMEA) previously, and came from Hewlett-Packard?s workstation division. (HP is reported to be splitting its workstation business on a similar performance-based model.)
Thompson will answer to Gerry Meerkatz, vice president and general manager of the desktop and PC division; and an ex-Digital man, Jesse Lipcon, is heading the Alpha workstation development programme.
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