TV company USA Networks plans to spend about $9bn over the next three years on ecommerce acquisitions.
Its chief executive, Barry Diller, told the Wall Street Journal that his business model is centred around being a "merchant", brokering sales between consumers and businesses, as he has done with his company's TV channel, Home Shopping Network.
He said he is not keen on businesses that rely on ads or make their own goods.
"It's dangerous to disclose your ambitions. The very act of saying you're going to make a lot of acquisitions might mean that you don't make any," Diller said.
According to the newspaper, Diller will focus on areas such as online leisure travel bookings.
Diller cited Forrester Research which predicts such sales of airline tickets, rental cars and hotel rooms have risen 16 per cent to $14.2bn in 2001, from $12.2bn a year earlier.
Other possible target areas include auctions and financial services, two sectors that account for large portions of online spending.
Diller's goal is to have a 20 per cent share of the ecommerce market. He estimated that his current internet properties, such as The Home Shopping Network, Ticketmaster and Expedia, already have an 8 per cent share of interactive commerce.
"We felt that given our position in the market, we ought to be able to double-plus our share in the near term," Diller said.
He said he would use a weapon that most of his competitors lack, the media, and the ability it gives him to cross-promote.
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