Internet search specialist Yahoo is to adopt push technology from Backweb Technologies in order to deliver content direct to users? desktops. The system, called Backweb Channel Guide, will enable Net users to receive 'Yahoo Infoflashes,', giving them regular updates on selected topics.
Backweb develops and markets push/pull Internet broadcasting software, which directs relevant content to interested customers rather than consumers having to search for it. Over 40 organisations already use the technology to supply broadcast channels to subscribers and The Yahoo Backweb Channel Guide will work like a television guide for these subscribers. Users will receive Yahoo! Infoflashes, providing them with periodic updates about new channels.
The new guide is available through the Backweb service and on the Web at http://bwguide.yahoo.com/bwguide/start.html. According to a spokesperson for Yahoo?s UK service the system will be rolled out over here, in time, with local specific content.
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