Blue Carrots is the latest free Internet service provider to launch on the coat-tails of Freeserve, but it plans to be predominantly owned and run by its members.
Blue Carrots, which went live today, plans to give away 80 per cent of its shares when it floats, although no date has been issued. The company’s founders will retain 20 per cent of the company.
“It’s aim is to run like a Co-op,” explained a spokesperson for Blue Carrots. “Information will be fed back from its interactive community so that Blue Carrot will have more negotiating power based on the say and strength of its subscribers.”
Blue Carrots subscribers will be charged £4 to join up to the service and will be issued “carrotz” the more they use the service, or for introducing friends. These can then be exchanged for shares.
Members will receive a set number of shares for registering to the service, but to retain them they will have to spend 200 minutes a month online.
Blue Carrots will offer the standard email and Internet access service, as well as access to ecommerce, news and entertainment services. Members will be able to to vote on the types of content and commercial relationships they want added.
Those willing to splash out £4 for an indeterminate wait for shares, can go to www.bluecarrots.com.
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