Business software maker SAP has updated its customer relationship management (CRM) software, promising more inbuilt analytic capabilities.
SAP has also built mySAP CRM 4.0 to be used with its NetWeaver integration software.
This makes it easier to pull information out of disparate corporate systems, thus providing firms with a clear and up-to-date picture of business activity, said Rachel Cortes, head of CRM at SAP UK.
The new version is designed for 23 vertical markets, and is intended to reduce the level of customisation required for implementation.
"Customers can choose to switch on the modules most pertinent to their business, allowing them to deploy the software to meet their needs," said Cortes.
While new licence revenue for CRM software fell in 2002, SAP closed ground on rival Siebel Systems, according to Gartner.
The analyst said Siebel's market share fell from 28.5 per cent to 24.9 per cent, while SAP's rose from 10.9 per cent to 15.9 per cent.
A greater focus on return on investment was forcing firms to look for "smaller deals and tactical projects", said Tom Topolinski of Gartner's software application group.
The mySAP CRM 4.0 software will be generally available from 10 November, although select customers will begin implementing the software on 25 June.
You must do your own checks to make sure that your data is secure
Liquid metals behind battery technologies becoming more widely available and affordable
Demand driven by not only R&D projects but the emergence of real-world applications
Artificial Intelligence Exploration programme will make AI justify its actions