A tiny US bookstore called Amazon is bravely taking on the giant online bookstore Amazon.com in court.
Minnesota based Amazon has filed a lawsuit against Amazon.com in a US court claiming the online bookstore is infringing its property rights in its trademark and is confusing its customers.
Amazon was founded in 1970 and sells primarily books targetted at women both through its store and via mail order.
Amazon is believed to be looking for an injunction to stop Amazon.com using the name and also seeking to cancel its federal trademark registration, which includes Amazon.com.
?The rapid growth and vast size of Amazon.com, along with its massive marketing expenditure, is overwhelming Amazon bookstore and negating its attempts to alleviate the confusion and preserve its unique image,? said Amazon?s lawyer, Mathias Samuel in a statement.
Amazon.com declined to comment.
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