IBM is to form a new organisation, Storage Software, saying that software will be the next battleground for the storage industry.
The new group, headed up by former Lotus chief executive Michael Zisman, will enable the company to faster implement its strategy for storage, including storage management and virtualisation tools, IBM said.
The storage industry has been tipped by analysts to be a major area of contention, with analyst group IDC estimating the global storage market could be worth $25bn (£17.7bn) this year.
According to research from the University of California, more data will be created in the next three years than in the whole of human history.
Veritas, and more recently EMC and Sun, are other major storage players focusing on storage software.
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