Over the next few years, the ability for corporates to exchange information over the Internet will become more important than selling goods.
But to enable this to occur, organisations will need to implement a strategic middleware based infrastructure.
While existing middleware is currently struggling to satisfy demands for information exchange within the enterprise or on a business-to-business or business-to-consumer level, 'publish and subscribe' software will open up the market for information on a global scale. This is the view of Richard Hackathorn, president of consultancy Bolder Technology, speaking at Giga?s Middleware Choices conference in San Francisco this week.
?Middleware is a strategic infrastructure and will form the basis for enabling complex interactions to take place within enterprise systems and also at the business-to-business level. Publish and subsribe software opens up the interaction between who is a producer and a consumer and enables it to scale to global levels,? he explained.
Publish and subscribe middleware will make it easier for diverse groups of sellers and buyers to share large amounts of information, he claimed, by lowering the barrier to entry.
However, although the publish and subscribe mechanisms are currently closely linked, in Hackathorn?s view, they will become independent of each other and coordinated by a third element or broker.
The broker will enable people to independently put information into the system, but rather than simply manage the transactions taking place, will establish a closer relationship between the buyer and seller by enabling them to truly interact.
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