Sainsbury's is setting up a new ebuiness venture centred around portals for food, drink and decorating which it hopes will attract 30 million users in the UK by 2003.
The supermarket is partnering with ISP Lineone, owned by BT and United News & Media, to carve out its Internet business based on two portals - one for food and drink and the other for its Homebase home and garden brand.
Dino Adriano, Saninsbury's group chief executive, said: "Our ebusiness strategy supports our core businesses by building excellence and our leadership in the areas where our supermarket and Homebase brands and consumer knowledge is greatest - food and drink and home and garden."
He added: "We will launch, develop and own the best portals in these categories providing information, interaction and transactional services and offers including online ordering and delivery. Sainsbury's Bank is also pursuing an ebusiness strategy initially built around the existing product range."
A Sainsbury's spokesperson said: "It is not just about shopping. You will be able to find our where your local tandoori is."
Sainsbury's home shopping only caters for people within spitting distance of the ten stores in the M25 area at present.
From next January the operation will be moved to a central warehouse or "picking centre" which will be more efficient according to the spokesperson as it will avoids individual workers having to go round a supermarket and shop for the customer.
"If it works it will be rolled out to the major cities in the UK," said the spokesperson."
Jim Jamba, vice president of Computer Sciences Corporation, has been appointed interim manager for the new ebusiness.
Lineone disks will be in Sainsbury's stores from the end of November, costing 50p each. It will include 100 new reward points for cardholders who register, £5 voucher savings from amazon.co.uk and Interactive Cook Book.
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