Palm announced at a briefing today that it had chosen O2 parent Telefónica as its European launch partner for the Pre, the first smartphone to ship with Palm's all-new WebOS platform.
Dave Whalen, Palm's senior vice president of global sales, said that the company was very pleased with the Pre's reception since its launch in the US in June, and that the firm chose Telefónica in Europe because the carrier has a similar focus on the end-user experience.
O2's head of consumer marketing, Jonathan Earle, explained that the Pre would be available before Christmas, but that an exact date has not been set.
"We want to ensure everything is just right, and the run up to Christmas is a cracking time to launch an exciting device like this," he said.
Pricing has also not been decided, according to Earle, but will be " competitive with the marketplace, as we want this device to fly".
"We want to be the home for smartphones and, with the Pre, we believe we have the best smartphone range in the marketplace," said Earle.
When asked how O2 differentiates between these models, Earle said that the Pre appeals to various market segments, but especially to users of social networks, thanks to its ability to aggregate them into one easily accessible place.
"The UK is a big market, and we want to attract as many customers to our network as possible, so choice is a good thing and it really comes down to personal taste," he explained.
Whalen hinted that Palm also sees a wider market for the Pre, with mobile applications perhaps driving take-up in the business market.
"We already have an app called Classic on the phone that lets you run old Palm OS applications, but moving forwards we will be creating our own application catalogue for the Pre," he said.
"A lot of people developing for the enterprise today have these skills, so a lot of enterprise applications can be ported across," Whalen said.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago