Amazon Web Services (AWS) is offering customers a cloud-based domain name system (DNS) for routing traffic straight to their online applications.
The Route 53 service offers pay-as-you-go pricing, along with no minimum use commitments and high levels of availability, the firm said.
Route 53 can be used to route end users to a range of AWS services, including EC2, Elastic Load Balancer and the S3 Bucket, and is expected to improve response times.
Amazon has a network of DNS servers that automatically responds to user requests regardless of origin, and from the most optimal network location in order to cut down on query latency.
The self-service option is designed to be affordable, according to AWS, allowing customers to pay for just the services they need.
"Our customers have asked for a DNS service with all the same qualities of the other AWS services that they use every day, i.e. flexibility, scalability, no commitment, inexpensive, and pay as you go. That's exactly what Amazon Route 53 provides," said Tal Saraf, general manager of Amazon CloudFront.
"Now AWS customers who need a DNS service don't have to work with a separate provider and can get this additional infrastructure service with the AWS platform all at a fraction of the price."
The service is currently in beta, and is offered on a per zone and number of queries basis. One zone costs $1 (64p) per month, plus $0.50 (32p) per million queries for the first billion queries in a month.
Organisations that want to run over 100 zones should contact the firm directly, AWS said.
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