A US start-up is set to launch a turnkey mirroring service to enable users to "rebroadcast" their local Web sites internationally.
Adero plans to install its Sun Microsystem servers, which run Inktomi's Traffic Server and WebSpective's caching and tracking software in Colt Telecom Group's data centres in 19 countries, including the UK, Germany and France.
It will serve some content from this network of distributed servers and other content by way of optimised links from customers' original "master servers". Colt currently has data centres in 30 countries and claims it will be able to cover 97 per cent of the world's Internet users by January, 2000.
Joe Bai, Adero's chief technology officer, attested that users could activate the service immediately without needing to undergo complex configuration, hardware installation, capital expenditure or long lead times. "It can deliver custom tailored content and ads based on country, language, or regional criteria," he said.
He added that the service enabled companies to maintain complete control over what their visitors see and how they see it without losing critical log or registration information.
Ullas Naik, senior vice president of research at consultancy, First Albany, said: "What's different about Adero is that the firm is primarily focused on bringing its content closer to users overseas."
He added that, while Internet users in the US suffered from their fair share of bottlenecks, overseas it was typically even worse.
But Adero also faces competition from other players such as AT&T and Exodus, which plan to expand their international reach over the next couple of months.
Adero is based in Massachusetts and has received $8 million in funding since the company was founded in 1998.
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