Silicon Valley start up Instantobjects has introduced a Java based development, deployment and management environment for building enterprise Internet applications.
Its eponymous offering provides users with a graphical user interface (GUI) to automatically manage Web sites' data and business processes and comes with business plug ins so customers can launch new ebusiness sites or upgrade the functionality of an existing site.
Instantobjects can access standard Java and Java Database Connectivity compliant relational databases, including Oracle, Informix, Sybase and Microsoft's SQL Server.
Alan Mutter, Instantobjects' president and chief executive, claimed: "This new technology dramatically increases the number of companies that are able to create sophisticated, high end Web sites and applications."
He said that enterprises previously had to invest a lot of technical expertise and money in creating Web sites that could dynamically manage databases, workflow processes, searching and matching capabilities and commerce.
"With object oriented technology, InstantObjects makes it easy for developers to power their Web sites and Web applications with data extracted from any structured or unstructured source," he added.
According to NationsBanc Montgomery Securities, the market for Internet enterprise software is expected to grow tenfold to $5.5 billion in 2001 from $500 million now.
Forrester Research also estimates that it currently takes users between $780,000 to $1.5 million and from 26 to 39 weeks to upgrade a limited function business Web site.
Instantobjects includes an Instantmodeler GUI, which manages the elements of a site and controls how data is extracted, and an Instantcommerce GUI that is embedded into Instantmodeler to enable site operators to specify billable items and events.
It also incorporates an InstantDBA to manage the insertion of data into the database, Instantextractor, which formats structured or unstructured data from legacy sources, Instantserver, a multithreaded, 100 per cent Java Web application server, and Instantsite, a library of sample user interfaces.
Instantobjects is available now worldwide and runs under Unix, Windows NT and the Mac.
Mutter said: "The difficult part is getting all these components to work in synch. The only way to get something like what we are providing is to build it yourself."
Instantobjects was previously known as Electric Classifieds, but chose in late 1998 to begin selling its technology as a development environment for ebusiness sites.
It is privately held and has received funding from the Toronto Star Co, and high tech venture investors such as Jafco America, Canaan Partners, Intel, Softbank and Charter Ventures.
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