Hewlett Packard confirmed today that it is slashing prices on its Omnibook notebook range despite a clear statement from Toshiba UK yesterday that its prices will remain stable. HP's move is likely to spark a notebook price war in the UK similar to one that erupted recently in the US, where Toshiba has cut prices.
Andrew Forsyth, product marketing manager at HP UK, confirmed that prices will fall on its Omnibook 5700 and 2000 machines. He said: "In the UK we dropped our prices on 1 August by between 10 and 20 per cent on these notebooks."
He said that HP was determined to make money in the notebook market and would do "everything it could" to gain market share.
Market research company IDC ranks HP as number three in the overall market and Forsyth claims it will not be long before it achieves that position on the notebook front too.
But Murray McCurlie, notebook product marketing manager at Toshiba UK, said yesterday his company had already set very competitive prices in the UK in June and would not be swayed by other changes.
No-one at Compaq or IBM was available for comment.
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