Borland appointed a new chairman and chief executive officer last week who immediately set about plotting a new course for the tools company.
Delbert Yocam fills the post vacated by CEO Gary Wetsel earlier this year and founder Philippe Kahn. Amazingly no-one at the company knew where Yocam worked previously.
Yocam was chief operating officer at Apple between 1986 and 1989 and helped boost the company's operating income six-fold to $600 million (#400 million) during that time. He is being seen inside Borland as its great white hope.
"Yocam brings to Borland the management experience we have been aggressively seeking to lead the company and accelerate its transformation," said William Miller, Borland vice president and acting chairman until Yocam's appointment last week.
Yocam has also been accredited with bolstering the fortunes of Tektronics, a hardware company he joined in 1992 as president and chief operating officer and left in 1994.
Outlining his vision for Borland, Yocam said: "I am looking forward to working with Borland's employees and customers towards a goal of achieving sustainable growth and a rapid return to profitability."
Part of his plan is to build on the success of Borland Delphi. "There are over 500,000 copies of Delphi out there. When I talk to developers, they absolutely sing its praises. I think we can build on this popularity."
Key to the strategy is the company's forthcoming Ebony development tool, now known as Borland C++ Builder. During a briefing at SoftDev last week, Borland product manager Jeremy McGee said the goal of C++ Builder was to deliver Delphi's visual programming metaphor and rapid application development environment to the C++ community.
"C++ Builder will bring radical change in application development to C++ programmers through its use of the Delphi rapid development environment," he said.
Later this month, Borland plans to make C++ Builder available for download from its Web site. It is unclear whether it will be free of charge or not.
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