Taiwanese firm FaceVsion has launched a webcam designed to provide HD quality videoconferencing for SMEs.
The TouchCam N1 is the first to be approved by Skype for HD calls over its Windows 4.2 platform, enabling users to run 720p footage at a screen resolution of up to 1,280 x 720, the firm said.
In a UK exclusive, Darren Chen, European managing director at FaceVsion, told V3.co.uk that the device provides this high-quality footage by using a unique form of chip technology.
"The camera doesn't use up processor power on a laptop, as the H264 encoder is built in to the camera. When there is a fluctuation in the bandwidth from the internet, it reacts to compress more data to keep the stream quality high," he said.
"For SMEs this is ideal as it gives them a high-quality and easy-to-use videoconferencing technology without huge expense or setup costs. It also means you don't need to invest in a brand new, high-end laptop to achieve the best results."
The device has a viewing angle of 78 degrees, wider than traditional cameras, a dual microphone to enhance the audio quality of calls, and an instant focus function.
Chen also talked up the TouchCam N1's capabilities compared to its rivals, chiefly Microsoft and Logitech, claiming that it is the only product on the market that can make a 720p quality call over the internet.
"Other companies will claim their devices can film in HD but that's only for footage recorded to the laptop to be sent on. With this product, users can send and receive HD quality footage streaming over the internet," he said.
Chen also explained that the device requires no software to run and simply uses a USB connection for a plug-and-play approach. The firm is currently awaiting approval from Skype for the webcam to be used on Mac devices in HD.
The TouchCam N1 will be launched on 1 August and retail for £89.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago