Menswear retailer The Burton Group has opened a cybercafe in the heart of London?s West End, in cooperation with glossy magazine publisher Conde Naste.
The site, said a spokesperson, has 1,150 HTML pages and includes pointers to Top Shop, Principles, Debenhams and other subsidiaries in the group. ?We did a joint venture with Conde Naste,? she said. ?It?s a magazine-style format.?
The shop, called Intercafe, is on Great Portland Street, which is the centre of London?s clothing industry. The spokesperson said that visitors can eat, read magazines and look at terminals at #3 for a half hour. ?It?s too early to tell if we?ll open other cybercafes,? she said.
Burtons got into the Internet, said John Hoerner, chief executive of the Group, because of customer trends and to advertise its products. He said: ?Internet advertising is different to all other media in that we will know exactly how many people access it each day by page and, what?s more, who they are.?
The Debenhams site offers its wedding gift service on the Internet.
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