Power Computing Corp, the hugely successful Mac clone company is diversifying into Windows, aiming to ship systems by 1998, and it plans to go public via NASDAQ, filing an initial public offering to trade at $8-$10, and raising around $24 million.
The company anticipates 1996 revenues of $131 million will reach $600 million this year. Cut-throat pricing and successful direct selling are increasing the company?s share of the Apple market, and it is growing quickly, largely at Apple?s expense.
The move into Windows reflects its desire to be big league player - but just as critical, in the long term, Power Computing cannot afford to be dependent on the Apple market and Apple?s operating system.
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