Microsoft's Windows Media technology has had a leg up in its battle with MP3 with the announcement that it is to be adopted by Music.com.
Music.com, which attracts more than 1.5 million unique visitors per month, said that Microsoft Windows Media will be its preferred format for online music distribution on the Net.
"Windows Media provides the mission-critical reliability and quality our users are demanding," commented Adam Sommers, senior vice president of partnerships at Music.com.
"People want an emotional experience with their music, not a technology experience. The quality of Windows Media makes the technology transparent," added Ted Cohen, a Music.com board member.
Microsoft claims that audio files in the Windows Media format, half the size of an MP3 file, sound more like CD-quality audio.
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