Samsung sees the channel as imperative to becoming one of the top three PC storage players over the next two years and has launched three new channel-ready products as a result.
The Korean hardware giant also plans to announce its new pan European distribution model over the next two to three weeks to further boost its strategy.
Trevor Duplock Samsung's European sales and marketing director, said: "We want to double our desktop storage business within the next 18 months, in both disk drive and optical storage products. Two years ago, we had zero market share in the disk drive space and now we are number six. For optical products, we have gone from zero to 14 per cent and are now number four."
He added that Samsung had left the channel "virtually untapped" until now and that by exploiting it, the supplier would be able to gobble up market share.
"We need the channel to suck up capacity because we can manufacture 50,000 disk drives a day, which equates to 15 million units a year. We have the potential to make that 30 million," he attested.
But Bob Katzive, vice president of specialist market research agency, Disk Trend, was not convinced the firm would hit its targets.
"Samsung is in the top ten, but nowhere near number three. It has a long way to go and there is plenty of competition to overcome before it threatens Toshiba and Iomega. However, Korean companies can be very worthy competitors," he said.
He was also unsure whether the company would be able to achieve its channel aims.
"The channel is stuffed. Most of the CD-Rom business is OEMed. It will have to develop a very strong channel reseller programme and become extremely cost competitive. What a company has the capacity to do and what it actually does, don't necessarily relate. It also depends on orders and competitors," he explained.
Samsung's new PC storage products comprise the SD-606, which is an internal six speed DVD-Rom drive, costing £51 that is aimed at PC customers wanting to move to DVD. It has also released a new CD-RW drive, the SW-206, which is a rewritable CD, costs £130 and is targeted the mainstream PC market.
Completing the trio is the SC-148, a 48 speed CD-Rom device, which is also aimed at the mainstream market and costs £30.
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