IT decision makers in the UK are increasingly relying on the internet to get news and other information to support buying decisions, according to a survey published today.
According to the 2000 Banner Survey, 42 per cent of IT decision makers read online publications, compared with 32 per cent last year and just 14 per cent in 1997.
Chris Molloy, research manager at Banner, said: "Companies are using the internet to gather information on purchasing and get background information rather than using paper based publications. It is becoming the norm."
Banner surveyed the reading, research, and buying behaviour of nearly 1600 major IT purchasers in companies with more than 50 employees.
The trend in online habits reflects the growing importance of the internet in business. Of large businesses surveyed (those with over 500 employees), 88 per cent are now online - up from 82 per cent last year.
Some 90 per cent of medium sized companies (200-499 employees) and 85 per cent of smaller companies (50-199 employees) are online. That leaves only 12 per cent of UK companies not connected.
However, while businesses may be getting more information online, the number of companies actually buying online is still relatively low at 27 per cent.
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