Publisher Bertelsmann has teamed up with Xerox to print books on demand in response to online requests.
Instead of using a printing press electronic technology enables books to be printed via computers and digital printers at a cost per copy. That means that publishers can print one book at the same cost level as running off thousands. This mean budding authors can get their work published and publishers can cater for individual requests for a book.
Bertelsmann, estimates the cost for printing a book using Xerox printers to be about $10 in the US, which could be sold for an estimated $16 to a consumer.
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