Nokia is looking for additional partners among resellers and integrators as part of a three-pronged approach to market with Nokia One software-based services.
Device, technology and transmission-agnostic, Nokia One allows users to check voicemail, access calendars and corporate directories and send and receive email from any device remotely. Users can preview subject headers, then call in and listen to their email and reply via SMS.
It wants to add more resellers to its existing data channel in its Enterprise Solutions Group, formerly called the Nokia Internet Communications group.
This was set up during the summer to target the mobile business data market and begins full operations at the turn of the year.
The group works with Cap Gemini, Ernst & Young in the US and is close to agreeing terms with UK systems integrators.
Nokia also recently started working with Fujitsu in the UK, which has added managed email services to Nokia One and rebranded them as Nvia 1.
Gerhard Romen, head of sales and marketing at Nokia One, told vnunet.com that it was important that the firm and its partners did not overhype mobility.
"Mobilising the enterprise is a clear evolution, a logical step," he said. "Not a revolution."
One of the first new reseller additions is Neblus, which has been working with MTV. "[Neblus] combined IT application knowledge, mobility knowledge and security knowledge.
"We want people who can do relationship management, identify the business benefits for customers and then have the technical skills," said Romen.
But Nokia has its work cut out if it is to change the way early adopters in businesses access mobile data, distributors warned.
"In the real world people are using voicemail and wireless PDAs to check their email," Brian Johnson, managing director at distributor Now, told vnunet.com.
"There are a number of companies that have offered similar products [to Nokia] but it just hasn't clicked. In the enterprise people are using [the free] Microsoft Outlook for web and the demand hasn't got to the threshold where it is so bad users want something else."
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