Softbank Interactive, the world's largest Internet advertising bureau, has opened a base in London. European director Gordon Simpson said a new four-strong team will offer support services including research, consultancy, tracking and auditing.
Simpson said European companies are not making enough of their sites.
'We will help them maximise potential by generating revenue on their behalf, while offering advertisers some of the best Web sites and advertising opportunities around,' he said.
Softbank is claiming 600 million impressions per month last year across its top Web sites, which include Yahoo!, AT&T Business, Netscape and Playboy. CompuServe has enlisted its services, perhaps with a view to reviving its ailing fortunes.
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