US gaming company Electronic Arts (EA) announced this week that it has entered into a definitive agreement to purchase the darling of the mobile gaming industry, US-based Jamdat Mobile, for approximately $680m.
Following the completion of the acquisition, EA and Jamdat plan to jointly publish over 50 games for mobile phones in the first 12 months of their partnership.
The proposed line up is to include popular titles like Tetris, Bejeweled, Jamdat Bowling, Need For Speed, Madden NFL Football and FIFA Soccer.
Performance measurement firm Telephia reported that Jamdat led all mobile game publishers in revenue share and downloads during the quarter to the end of September.
Jamdat notched up 30.6 per cent of global mobile gaming revenues and 27 per cent of all downloads during the quarter, compared to EA Mobile's 2.5 per cent of revenues and 1.4 per cent of downloads.
Jamdat's closest competitor is Japanese firm Namco, which won 9.2 per cent of revenues in the third quarter, and 6.3 per cent of all downloads, suggesting that the combined Jamdat/EA will outpace its competitors.
On closing the deal, Jamdat chief executive Mitch Lasky will lead EA's mobile games business worldwide and both companies' mobile businesses will be combined into one team.
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