Large companies are continuing to push into the digital camera market, with Hewlett Packard latest to join the fray.
In an announcement previewing a launch at next month's Cebit trade show in Hanover, Germany, HP said it will produce a sub-$700 product with a resolution of nearly one million pixels and automatic download to PCs.
HP, like other large vendors, is expected to push the case for digital cameras at this year's Cebit, as the market heats up. However, despite the hype about digital cameras at last year's Cebit show, many vendors were forced during 1997 to remainder products.
This is partly because expected drops in price have not yet materialised, with market leader Kodak now suggesting that customers use conventional cheap cameras and then propagate the prints digitally, across the Internet, as a low cost alternative. Last week Kodak bought a controlling stake in its chief rival in this field, Picturevision.
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