Microsoft is to shell out more than $300m on marketing the latest version of its MSN internet browser and services later this month.
The software company is keen to convince consumers that the new features in MSN version 8.0 will make it easier for them to manage email, protect their PC from viruses, handle digital photos and browse the web.
Events include a launch in New York's Times Square on 24 October, featuring an unusual double bill of Microsoft chairman Bill Gates and rock singer Lenny Kravitz.
A five-day online advertising blitz will attempt to get in touch with more than 90 per cent of the world's surfers.
The amount being spent on the campaign is double that of the previous version upgrade, according to Associated Press.
Microsoft is investing heavily in new consumer services to drive future growth.
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