BT Wholesale is supporting local campaigners who want to get broadband trigger levels in their area met as quickly as possible.
The telco has refused to take the risk of rolling out ADSL services in rural areas unless it is satisfied that there is guaranteed pre-existing demand from locals registering for the service.
But BT has now decided that it can afford to help local campaigners print leaflets to drum up interest in broadband, and has even splashed out on a website illustrating how to win over the locals.
The site boasts a list of areas with current campaigns and website details (if applicable), along with quotes and experiences of campaigners and an order form for tailored campaign leaflets and posters.
The leaflets tell people how to register their interest in broadband with an internet service provider, and how this can help local communities reach BT's specified trigger level.
Some of these local drives to promote broadband are set up by local authorities and businesses but most, according to BT, are run by individuals who want to get their local exchange broadband enabled as soon as possible.
To date, 53 of the campaign groups helped with advertising have hit their trigger level.
For example in Great Yarmouth, BT printed 4,000 leaflets designed by the broadband4yarmouth campaign team.
BT claimed that this campaign generated enough interest to hit trigger levels faster, allowing the local exchange to be upgraded in April.
It also said that it had set trigger levels for 200 more exchanges, two of which immediately fulfilled the number of potential broadband subscribers needed.
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