A vicious circle is preventing the take-off of video-to-the-desktop services, recent research has claimed.
Although almost two thirds of UK companies are keen to use the technology, they are disinclined to invest until it becomes more widely deployed, according to a survey commissioned by BT.
The poll, carried out by market research firm Vanson Bourne, found that more than 65 per cent of the companies interviewed in the UK and Germany are aware of the benefits in implementing video-to-the-desktop. But the the main challenge to its adoption is the limited number of companies currently using these facilities and therefore able to reciprocate calls.
The study suggests that, once companies start to adopt video-to-the-desktop, the market will see exponential growth.
A key driver for UK uptake was found to be the expected time saving from carrying out 'virtual' rather than physical face-to-face meetings, cited by 44 per cent of companies.
The opportunity to enhance relationships with customers and colleagues was the next benefit (28 per cent of respondents), followed by cost savings (26 per cent).
"We are seeing real interest from corporates in converged IP networks," said John Blake, head of hosted IP telephony at BT Global Services.
"In an IP environment, companies have a natural progression to running voice and other advanced multimedia applications such as real-time video-to-the-desktop over their data network.
"The results of this survey illustrate the genuine interest in this technology, yet for many companies the role of 'early adopter' is an uncomfortable one."
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