Compaq reinforced its direct services to customers by launching Compaq Capital Europe with AT&T Capital, to provide leasing and financing services to businesses.
The vendor claims financial services will be offered "in conjunction" with distributors and resellers but sources said it is another way of selling something directly to business customers.
The joint venture company will begin trading with customers in the UK, Belgium, France, Germany, Italy, Luxembourg, the Netherlands and Spain in October. Denmark, Finland, Greece, Ireland, Norway, Portugal, Sweden and Turkey will join Compaq?s European market for finance during 1998.
The deal extends the companies? existing US collaboration, which was started in January, and AT&T Capital?s leasing presence in Europe.
Andreas Barth, senior vice president of Compaq's Emea region, said: "Our pan-European customers consistently look to Compaq for a broad spectrum of services."
Compaq Capital is wholly owned by the hardware vendor. AT&T Capital is a privately held firm since AT&T gave up its majority stake.
In an unrelated move, Gary Stimac, the former Compaq executive, has joined Traveling Software's board of directors. He also sits on the boards of Cyrix and Compaq subsidiary Tandem.
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