ST Microelectronics has produced an integrated 'system on a chip' that will allow industrial PCs to be built for less than $100.
This puts ST head to head against Natsemi-Cyrix, which has vowed to be a leader in the integrated chip market. It has also fuelled calls for such technology to be adapted for the consumer PC space, to give end users the benefit of its price competitiveness.
ST, formerly SGS Thomson, said its STPC Industrial, aimed at the point of sale market, Internet surfing boxes, gaming consoles and information kiosks, has a target volume price of below $40.
The company was not prepared to say who its customers are, but one contender is likely to be Acer. Earlier this year, the company's chief executive, Stan Shih, said that the sub-$100 market would be a lucrative area for Acer.
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