Ericsson kicked off Cebit by showing off a plethora of new mobile communications devices, ranging from its new low end handset, to the smart phone set to rival the Nokia Communicator.
Sven-Christer Nilsson, Ericsson chief executive, told a packed conference here on the first day of Cebit, that he still believes Ericsson can become the world's second largest mobile phone maker, despite fierce competition from Nokia and Motorola.
At the low end, Ericsson launched the A-class phone, described by Nilsson as the new entry level phone best suited to the prepaid handset market. The phone is dual band - as are all future Ericsson phones - working with both GSM 900 and GSM 1800 frequencies.
Mid range phones include: the R250 Pro, a water and shock proof handset; the T18, which offers voice activated dialling and answering; and also its higher end version, the T28, complete with Tetris and Solitaire games.
The show stopper however was the R380, a smartphone handset that offers email, calendar and address book, and uses the Epoc operating system developed by Symbian, Ericsson's joint venture with Psion, Nokia and Motorola. The phone will be available this autumn.
Ericsson's R380 is one of two new Ericsson products that uses Epoc and supports the wireless application protocol (WAP), which allows easier Internet access to mobile phones.
The other product is the MC218, dubbed a "mobile companion" by Ericsson. The handheld comuting device is based on the Psion 5 series handheld but is customised with Ericsson software, WAP enabled and compatible with Symbian's work on the Epoc operating system.
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