Microsoft pushes productivity with Vista

Microsoft has held its biggest ever product launch with the simultaneous release of Vista, Office 2007 and Exchange 2007.

To sewll the package it is pushing productivity as a key selling point, and claiming that the UK is falling behind its competitors in the productivity stakes. It points out that while worker productivity is high in Britain this is mainly due to our longer working hours rather than better use of technology.

“The UK’s future competitiveness depends on IT,” said Gordon Frazer, Microsoft’s UK managing director.

“The UK is in some ways lagging. We may be great innovators but are falling behind in converting this into productivity.”

He pointed out that at when Microsoft launched Windows and Office 95 annual productivity growth in the UK was 1.1 per cent, but in the ten years following the launch that grew to 2.9 per cent. While Microsoft could not claim to be responsible for all that it had had “a profound role.”

. “Companies we’ve talked to are looking at driving major revenue increases, improved responsiveness to customers and improved sales team win rates with the 2007 Microsoft Office systems,” said Capgemini vice president Ken Edwards.

“The early adopters are also realising costs savings through process workflow automation, easier access to information, improved collaboration with colleagues, and lower costs of compliance. It’s all about creating customer connections with your people at less cost and improved effectiveness.”

Further reading

• Security

Vista so secure it 'doesn't need antivirus'

• 10 Nov 2006

Microsoft prepares to debut Vista, Office and Exchange 2007

• 30 Nov 2006

• Operating Systems

Microsoft unwraps Windows Vista and Office

• 01 Dec 2006

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