The Simpsons, the real first family of the US, have hit the Internet as part of a nationwide campaign to encourage Americans to drink more milk.
Prior to appearing in print next year, an advert featuring Bart and Lisa Simpson has been posted on the US Milk Web site, which has won multiple plaudits from commentators including being Yahoo's 'Pick of the Week' and America Online's 'Cool Site of the Week'.
On the site, at www.whymilk.com, Bart and Lisa are shown with 'milk moustaches', a running joke in a series of celebrity-themed paper adverts to promote the idea that drinking milk reduces the risk of osteoporosis. Bart comments that he likes Lisa's milk moustache better than the one she usually has. Lisa replies that expert opinin says calcium helps prevent osteoporosis, ending with the tag line: "So have a cow, man!".
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