As the first demonstrations of AMD's Hammer chip started appearing last week, the company stealthily had a pop at its rival, Intel.
AMD's Solo motherboard, used as a reference board for the company's next-generation Hammer chips, features a little logo of a hammer crashing down on a bar of musical notes.
Musical geeks who played the notes on an instrument discovered, much to their amusement, that the notes are Intel's 'Token' theme - the little jingle that accompanies every Intel or Intel PC TV advert.
As you would expect, the AMD forums are now full of posters delighted at AMD's attempts to make Intel whistle a different tune.
"Hahaha, I can't believe AMD... they take everything Intel does and has trademark and copyrights on and works around it legally so they can integrate it somehow," said one user in the AMDMB.com forum.
A picture of the board, where keen-eyed geeks first spotted the joke, can be found here.
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