Watch maker Timex is on the verge of completing implementation of a major datawarehousing solution in just four months.
The system, a worldwide sales and marketing datamart, is based on Microsoft Windows NT and Platinum Technology's InfoAdvisor data warehouse decision support application suite. Installation of the system began in February and is due to be completed within the next few weeks.
Bob Cooke, president of Concept Information Systems, a research and development partner of Platinum which implemented the datamart, said the scalability of InfoAdvisor made the solution quick to install.
"Unlike many quick-start datamarts, InfoAdvisor is scalable even to terabyte databases," he explained.
The Timex sales and marketing datamart is expected to grow to several hundred gigabytes.
The solution uses Oracle 7.3 running under NT 4.0 Server on an HP NetServer.
Timex will use it to gather and analyse information held in an Oracle Financials application, running on an HP Unix server.
Timex intends to use the information to measure the effectiveness of marketing and promotional campaigns. The system allows the company to perform revenue breakdowns by region over a particular time period, and evaluate the revenue growth.
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