Former ICL chief executive Keith Todd has taken over from e-minister Douglas Alexander as chairman of the Broadband Stakeholders Group (BSG), the advisory body on high-speed internet access.
IT veteran Todd will manage the BSG's programme of work covering the marketing of broadband, applications and use in schools, as well as advising on strategy and the best regulatory framework.
Alexander said in a statement that "For businesses [broadband] can make the difference between costly software licences and upgrades and economical downloads of the very latest technologies."
Todd said he would try to "accelerate the adoption of broadband services by business and consumers, across the country."
His appointment was welcomed by the chief executives of BT, Telewest and NTL.
In November, the government adopted 14 of 15 BSG proposals to speed up the adoption of broadband technologies, considered vital to the next generation of ecommerce.
But it rejected calls to subsidise the cost of providing the necessary infrastructure, relying on private investment from BT and cable operators NTL and Telewest.
To date, the cheapest forms of broadband access are still not available to large chunks of the UK population.
A nuclear strike has been considered, but Bruce Willis is nowhere in sight
Spray-on antenna could enable seamless integration of antennas with everyday objects
Parker Solar Probe, TESS and GOLD missions will deliver exciting data, claims NASA
But deep learning pulls ahead for complex tasks