Allen Swann, Oracle's former UK director of alliances, will start work at Prime Response in the newly created post of general manager for Europe, the Middle East and Africa on Monday.
He left Oracle only a couple of weeks ago after 12 years of service (see Newswire 23 January 1998), but is charged with building up a worldwide organisational structure for his new employer.
Prime Response, which is based in Brentford, Middlesex, opened three offices in the US three months ago and plans to open another in Germany in the near future, followed by a base in Australia into the medium term.
It sells Prime Vantage, its flagship customer manager software, which is aimed at marketing departments.
The product currently runs under X Windows, but a Windows 95 and NT client is due to ship in the next couple of weeks, followed by "an all-singing, all-dancing" Windows 95 client within about three months.
Prime Response started life as a bureau for direct marekteers in 1987, but reinvented itself as a software house about three years ago. It currently generates about $12 million in sales.
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Allen died from complications of non-Hodgkin's lymphoma