French memory maker Dane-Elec has reorganised itself and will expand its manufacturing operations and retail outlets.
Dave Lalor, managing director of newly renamed Dane-Elec Memory, said the company aimed to increase its sales of memory modules through the retail market, particularly supermarkets.
It already produces packaged solutions in French supermarkets and is actively investigating a similar route in the US and the UK.
"We can increase our margins by selling through supermarkets but it needs a different approach," Lalor said. "In time, supermarkets will sell memory upgrades off the shelf."
Dane-Elec also plans to expand its output and has struck a deal with Hyundai to subcontract production of modules, and another with Samsung is likely to follow at the beginning of next year.
Lalor said that the company would increase production of memory modules in its factory in Galway, Ireland, and would also begin production in its US site in Irvine, California.
He said: "We're initially going to produce 20,000 modules a week in the US, and at present we're producing between 60,000 and 80,000 units here in Ireland."
Lalor said that the company's US turnover was projected to rise from $44 million in 1998 to $90 million in 1999.
The company, which has its headquarters in France, has a turnover of $210 million.
The company is in the process of licensing the Rambus technology and Lalor said that the modules using this technology would arrive in the market in volume in 2000.
Dane-Elec will look at using local distributors in territories where it currently has no coverage, he said.
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