Bull planning a US charge

Bull's software division is getting ready to charge at the US market,t doesn't have enough staff. but is not sure it can build up enough muscle to do so in time.

Citing Baan and SAP as other European companies which have succeeded in the US, Bullsoft president Henry Ancona declared: "We've got to succeed in the US market."

He continued: "The element of risk I face is getting the organisation ready in time. We're using head-hunters to help us recruit a sales and marketing team, and we will pay our people $2,000 (#1,197) if they find a suitable person."

The company has pledged a 175% increase in investment in Bullsoft worldwide since last year.

The majority of this will initially be allocated to sales and marketing, with additional allocation being made for R & D, but the company refused to give a figure for the percentage of investment into the US specifically.

Bullsoft is pushing into the US with a new version of its enterprise management software application, OpenMaster 5.0, plugging added security as this version's most important feature.

Version 5.0 is a Web/Java-based architecture that claims to have better quality of service reporting than previous versions. Bullsoft has achieved this by adding correlation management features which help to automate and prioritise operations. It has also integrated Lightweight Directory Access Protocol (LDAP) into the software, and the support of public key encryption. It is available now, with prices starting at #10,000.

The company will also roll out SecurWare in the next few weeks, a suite of software applications for enterprise security consisting of Netwall, ID, VPN, cluster and commerce components, with 192-bit encryption.

"I think security, after the Year 2000 hullabaloo dies down, will be the next big thing on everyone's agendas," Ancona said. "And security is one of the key strengths we think we've got. And let's face it, no IT systems director wants to get caught with his or her pants down, with a computer infrastructure that doesn't meet the demands of the company or the IT director."

Bull has dramatically reorganised its structure this year, appointing a new CEO and launching the software division Bullsoft in America.

Bull 0345 626604.

Further reading

• Management

Bull separates and renames BullSoft

• 27 Jun 2000

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