Bulldog Communications yesterday unleashed Bulldog 4, a broadband service for consumers within central London, which delivers bandwidth of up to 4Mbps downstream and up to 400Kbps upstream.
The service is priced at £30 per month, but Bulldog, a subsidiary of Cable & Wireless, is offering a discount rate of £20 a month for the first three months for customers who subscribe before 31 July 2004.
Connection to the service, which runs on Bulldog's network, is free for customers signing a 12-month contract.
"Having our own infrastructure enables us to do this, unlike other Internet Service Providers who are restricted by BT's wholesale offerings," said Richard Greco, chief executive of Bulldog, in a statement.
"Bypassing the BT network also means that we ensure greater service quality for our customers."
More information on the Bulldog 4 service is available here.
Nvidia brings Turing microarchitecture into the high-end gaming segment
Did you make the shortlist for the UK's most respected IT event?
Latest Tesla news: Tesla share price continues to fall after Saudi Arabia's sovereign wealth fund is linked to investment in rival
SEC 'probe' takes its toll on Tesla as new research suggests that Tesla loses $6,000 on every $35,000 Model 3
RTX 280 Ti will come with 11GB of fast GDDR6 video RAM with a 352-bit memory bus offering 616Gbps