Bulldog Communications yesterday unleashed Bulldog 4, a broadband service for consumers within central London, which delivers bandwidth of up to 4Mbps downstream and up to 400Kbps upstream.
The service is priced at £30 per month, but Bulldog, a subsidiary of Cable & Wireless, is offering a discount rate of £20 a month for the first three months for customers who subscribe before 31 July 2004.
Connection to the service, which runs on Bulldog's network, is free for customers signing a 12-month contract.
"Having our own infrastructure enables us to do this, unlike other Internet Service Providers who are restricted by BT's wholesale offerings," said Richard Greco, chief executive of Bulldog, in a statement.
"Bypassing the BT network also means that we ensure greater service quality for our customers."
More information on the Bulldog 4 service is available here.
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