The wallet-sized computer is not a new phenomenon - Psion has been making money from them for years. But research from Euromonitor shows that the market for PDAs (personal digital assistants) in the UK is set to double by the year 2000.
In 1996, claims the report, the PDA market was worth #43m, a rise of 750 per cent over 1991. Other important historical trends include the fact that palmtop computers now account for 70 per cent of the market by value, up from 60 per cent in 1991. The rest of the market is represented by electronic organisers, which dominate sales by volume because they are cheaper and easier to use.
The report predicts that #85m-worth of PDAs will be sold in 2000. The key market for these small computers is young (25-44 year olds), computer literate and highly mobile. The Soho market (small office, home office) is well established, but many of the PDA manufacturers want to target the Coho market (car office, home office), as well as corporate buyers.
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