Internet service provider (ISP) BTopenworld will launch a new self-install ADSL product called Plug & Go from 5 March priced at £29.99 (inc. VAT) per month.
The telco said it will waive the £65 activation charge for orders received up to 31 May, but will levy a one-off equipment charge of £85 (for an ADSL modem).
BTopenworld has also matched the price cuts of BT Wholesale for engineer-installed ADSL lines, reducing prices by £10 to £20 per month depending on bandwidth capability.
BT said that customers will be able to order Plug & Go online or by phone. Provided customers meet all the necessary criteria for receiving broadband, their service should be up and running within 10 working days.
Customers will be sent an installation pack containing two ADSL filters, an Alcatel ADSL modem and software. They will also be given an agreed date for their line to be remotely activated. Customers do not have the option of choosing an alternative modem.
Alison Ritchie, chief executive at BTopenworld, said: "In the coming weeks we plan to further support the drive to stimulate the UK broadband market by announcing increases in our marketing activity.
"We will also be unveiling details of new applications and interactive services for both businesses and consumers.
"Already this year we have launched the UK's first music subscription channel and the UK's biggest games subscription channel, both of which will help grow the broadband market."
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