Web surfers flocked en masse to religious and spiritual sites this Easter, according to US analyst groups.
The Nielsen/NetRatings internet watch group estimated that some 1.2 million visitors found their ways to such sites for the week ending 29 March.
Spiritual book and greeting card sites saw the biggest hike in numbers, with one registering a 48 per cent increase in traffic.
Analysts put the interest in spiritual matters down to the time of year. "More people are turning to the web for spiritual and personal growth information," NetRatings' Dawn Brozek told Reuters.
Other analysts cited the events of 11 September and increasing world uncertainty as major factors in increased interest in spiritual matters and a surge in church attendence.
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