After consistently good results since its restructuring in 1991, Compaq now has ambitious plans to grow its business, by the end of the century, to a point where turnover is $40 billion.
Vesey Crichton, director of enterprise business at Compaq UK, said recent Dataquest figures showed that it had grown its market share by 19.2 per cent in the third quarter of 1996 and that made it likely that the whole company will turn over $18 billion by financial year end.
"Our objective is to have revenues of $40 billion by the year 2000 and we?re shooting for $18 billion this year," he said. Some of that figure will include workstation revenues, which analysts said were worth $16 billion this year and will double by the year 2000.
Charles Smulders, a senior analyst at Dataquest UK, said that figure depended on how Compaq developed its new market segments.
"The most important is into the networking segment," he said. "Potentially the market is very large. Its biggest challenge is to gain acceptance in that market. Compaq is gradually rolling out its [networking] products and its this area where it expects to see growth." Last year Compaq acquired networking companies Networth and Thomas-Conrad. The company also has a strategic alliance with Cisco.
Smulders said that Cisco and other big networking players had grown their revenues through acquisition but Compaq wanted to grow its business by introducing open standards. "It?s a tremendously ambitious plan but they?re working on projections and there?s a huge opportunity out there."
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