Seagate Technology will speed up its time to market in a bid to bounce back from the financial slump that has affected the storage sector this year.
Speaking at the Hambrecht & Quist Technology Conference in San Francisco, president and chief operating officer Steve Luczo admitted: "Time to market is now our number one objective and is where the company has failed. We are starting to regain the gap but we won?t sacrifice quality."
Despite admitting that many of its products have shipped late, the storage giant plans to launch a hard drive for use in sub-$1,000 PCs this year, codenamed U2, along with a 2.5Gbytes drive for PCs and workstations, codenamed Taos.
Luczo said the industry wishes the sub-$1,000 PC market were not gaining such importance because it offers lower revenue and margins, but it cannot be ignored.
"We see strong demand for U2 from four large OEMs. Our guess is that they [sub-$1,000 computers] will be 20 to 25 per cent of the desktop mix, but how much of that is new business is anyone?s guess," he said.
He refused to say how much U2 will cost but sources speculate that the product will offer roughly 2Gbytes for around $100.
Luczo also said Seagate?s Quinta optical storage division is set to release products later this year and hinted that Seagate is about to poach senior executives from its competitors.
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