The global PC industry grew by 15.4 per cent in the first three months of 1997, traditionally the slowest quarter of the year, with Dell reporting the strongest growth among the leading suppliers.
According to figures from research firm Dataquest, the first quarter growth rate puts the PC industry firmly on track to record a 19 per cent expansion for the full year.
Worldwide, Compaq continues to lead the field with a 10 per cent market share, having shipped 1.87 million units in the first three months of the year, up 17.7 per cent on last year's Q1 figure. IBM was second with 1.6 million units and a higher growth rate, up 37.2 per cent on last year?s 1.16 million. Packard Bell was third with 1.1 million units shipped, but this was up only 3.5 per cent on one million in 1996.
But the real success stories in terms of growth come in fourth and fifth places where Dell and Toshiba reported sales increases of 61.8 per cent and 57 per cent respectively. Dell ended the quarter with a five per cent market share, having shipped 945,000 units, up from last year?s 584,000. Over the same period, Toshiba shipped 879,000, up from last year?s 560,000, to claim a 4.7 per cent market share.
Bill Schuab, Dataquest?s computer group director, picked out Dell?s high inventory turnover and the tenacity of its salesforce as major factors in its success. "Over time, competitive markets do reach equilibrium, but it will be interesting to see how far the Dell model goes before this parity is achieved," he added.
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