BT is targeting UK businesses with the launch of a combined fixed/mobile calls package.
BT Business Plan with Mobile, which has been on trial since July last year, offers small and medium sized businesses one bill, an annual five per cent discount on combined fixed and mobile calls, capped rates on fixed line calls and preferential rates on mobile-to-mobile and mobile-to-the-office calls.
The package also features BT Billing Analyst, a powerful tool that allows businesses to analyse their bills and control spending on calls.
Bill Murphy, managing director of BT Business, dismissed price comparisons made by Orange between its new fixed-line service and BT.
"This plan goes significantly further than the offering from competitors like Orange. Their price comparisons are made against our standard rate, which most of our BT Business Plan customers do not pay," he said.
"What's more, this service is already working, it's available now and it's been on trial successfully since July, delivering tangible benefits to customers."
BT is targeting what it perceives as a growing need for businesses to control spending on mobile calls.
"Flexible working is now commonplace in many businesses and mobiles are often used as primary phones, but this should not mean difficult-to-track call costs spiralling out of control," explained Murphy.
"Businesses are concerned about the cost of calling mobiles, so we have responded by price capping most UK fixed-to-mobile calls of up to an hour at 25p.
"Giving customers visibility of fixed and mobile in one bill helps them keep track of all their call costs, and to maximise the potential savings."
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